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Territory: Japan, Korea, Hong Kong, Taiwan
Media: TV, Digital, Social
Year: 2020

A weeks-long multi-country shoot followed by intense compositing and post-production is tough at the best of times. Shot in February and March 2020, we had the added challenge of COVID becoming a global pandemic smack-bang in the middle of this shoot, forcing us to come up with safety protocols as we went. Fortunately, the sleepless nights and complex logistical workaround didn't show in the final product.

THE BRIEF: Communicate the range of properties available on Hotels.com to a number of key audiences (solo travellers, couples, families, business travellers) throughout Hotels.com key Asian markets.

THE INSIGHT: When it comes to travel, there's no such thing as a "one size fits all." Instead, everyone's got their own travel thing.

THE IDEA: The Go Do Your Thing celebrates the range of holiday experiences Hotels.com makes possible. Whatever your travel thing is, you can find the right type of accommodation to suit it on the app or website.

EXECUTION:
Five vignette-based master spots were produced, each one for a different audiences. These were then cutdown into various pre-rolls featuring tactical offers.
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JAMAL HAMIDI

Site (C)2024 Jamal Hamidi.
ABOUT ME

I’m a creative director and writer who has served in leadership positions for agencies throughout the Asia Pacific region. These days, I work as a consultant, helping clients and brands solve their creative communications problems.
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On this website, you’ll see a sampling of my advertising work. However, the finished creative is just a small part of what I do. For an overview of how I can help you, please get in touch.