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Territory: Hong Kong
Media: TV, Digital, Social
Year: 2020

THE BRIEF: Launch livi Bank, a new virtual bank aimed at ordinary people, not just tech-savvy early adopters.

THE INSIGHT: Banks in Hong Kong are far from user-friendly. They're stuffy institutions that stick you in endless queues before burying you in forms and paperwork.

With it's simple user-interface and intuitive features, livi Bank lets you pay, manage your money, and be rewarded on your own terms.

THE IDEA: The Live Your Way campaign told humorous stories of an ordinary family using livi Bank to make their everyday lives just that little bit easier.

EXECUTION:
The campaign launched with three video spots that ran on TV and digital. Rather than deal in lofty brand promises, each execution explained a simple product feature that could make the lives of the average Hong Kong family easier.

These spots were supported with OOH in high-traffic areas, as well as activity on social.
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JAMAL HAMIDI

Site (C)2024 Jamal Hamidi.
ABOUT ME

I’m a creative director and writer who has served in leadership positions for agencies throughout the Asia Pacific region. These days, I work as a consultant, helping clients and brands solve their creative communications problems.
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On this website, you’ll see a sampling of my advertising work. However, the finished creative is just a small part of what I do. For an overview of how I can help you, please get in touch.